Daddy's Day
Daddy’s Day partnered with us to create an experimental website for their events space. The goal was simple: build something that feels alive, youthful and unmistakably Gen Z. The result is a bold, high-energy site that captures their cultural vibe and makes it easy for people to explore events and secure tickets.
Year
2023–2025
Service Provided
case study
Overview
The Goal
The client wanted a website for their events space that would feel fresh and compelling to Gen Z. They asked us to go beyond a standard event-site: they wanted something bold, distinctive, and expressive of their brand identity — a place that would feel alive, cultural, almost like a living invitation to community and experience.
The Challenge
To deliver on that ambition we needed to craft a site that combined festival-style energy, visual uniqueness and clear usability. We had to build something that would reflect the vibe of “rebuilt cultural soul, one beat at a time” and still remain intuitive: easy navigation, strong call-to-action for tickets and events, and a layout that speaks both to design-savvy young audiences and to people deciding whether to attend or book. We needed to balance aesthetics with clarity, while working within the constraints of web development and performance.
The Result
The finished website captured the spirit the client asked for. It presents the events space as a strong, vibrant cultural brand — “the festival that’s rebuilding New Zealand’s cultural soul, one beat at a time.”  The site blends compelling visuals, immersive atmosphere and clear user flow to “secure your spot” or “get tickets.”  The result is a unique web presence that resonates with Gen Z sensibilities, stands out from generic event sites, and gives the client a sharp-looking digital storefront aligned with their brand voice.
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