iLoveEggs
iLoveEggs wanted to connect with home cooks across New Zealand and inspire them to get creative in the kitchen. We used our programmatic advertising expertise with DV360 to put their delicious recipes in front of a massive, highly relevant audience, turning passive browsers into active bakers and cooks.
Year
2023–2025
case study
Overview
The Goal
iLoveEggs wanted to become the top-of-mind choice for Kiwi home cooks. Their goal was to drive a significant increase in recipe downloads and bring thousands of new, engaged users to their website, all without increasing their marketing spend.
The Challenge
Reaching a broad audience like "home cooks" can be expensive and inefficient. iLoveEggs needed to find a way to put their content in front of people who were genuinely interested in cooking, without wasting their budget on users who would immediately bounce.
The Result
Our programmatic campaign became their number one source of quality traffic. We drove a +574% increase in recipe downloads and brought +70% new users to their site. The average engagement time from our campaigns was over a minute, proving we were reaching the right people and turning iLoveEggs into a go-to resource for kitchens across the country.
case studies