Peugeot
Peugeot, a world-renowned automotive brand, came to us with an ambitious goal for their New Zealand operations: accelerate growth and become a dominant European brand in the market. We implemented a programmatic advertising strategy designed to find high-intent car buyers across the web and bring them directly to Peugeot.
Year
2023–2025
case study
Overview
The Goal
Peugeot wanted to dramatically increase the number of qualified sales leads while making their marketing budget work much more efficiently. The ultimate aim was to establish Peugeot as the fastest-growing European car brand in New Zealand.
The Challenge
The NZ automotive market is incredibly competitive. Peugeot needed to cut through the noise, reach potential buyers before their competitors, and prove that every marketing dollar was directly contributing to sales without simply spending more money.
The Result
Our programmatic campaigns transformed their lead generation. We achieved a 6x increase in qualified leads and helped drive a 3x increase in total sales over two years. The cost per lead dropped dramatically as the campaigns scaled, allowing Peugeot to achieve these results at half their previous marketing cost and solidify their position as a top-performing brand in the market.
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