Toyworld
Toyworld needed to turn their online store into a major sales driver. We took over their Meta and Google ad accounts and completely rebuilt their campaigns from the ground up. By focusing on hyper-efficient targeting and smart bidding, we transformed their existing ad budget into a powerful engine for e-commerce growth.
Year
2023–2025
case study
Overview
The Goal
Toyworld wanted to significantly increase online sales without increasing their marketing budget. The primary goal was to achieve a much higher return on ad spend (ROAS) and prove that their digital advertising could be a highly profitable channel.
The Challenge
Their previous campaigns were not delivering the desired results. The challenge was to find the right audiences on Google and Meta, cut wasteful spending, and create a system that could reliably turn clicks into paying customers at a much lower cost.
The Result
We completely transformed their ad performance. By optimizing their Google Shopping campaigns, we achieved a massive 64x return on ad spend. On Meta (Facebook & Instagram), we delivered an average 13.6x return, with some campaigns hitting as high as 29x. This led to a 2x increase in total sales and a 400% increase in website users, all while using their same marketing budget.
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