A2Z Security
At Concrete, we partnered with A2Z Security, a leading security provider in Auckland, to elevate their digital presence and boost lead generation. Leveraging website design, PPC advertising, SEO, and Automated Personalized Outreach (APO), we showcased their professionalism and reliability, driving more inquiries and bookings for their services.
Client Testimonial
“It’s definitely getting better. We’re getting more calls through Google, and we’ve picked up some decent one-off jobs. We’re still chasing bigger, longer-term clients, but this is a solid step in the right direction. I’d recommend Concrete.”
Year
2023–2025
case study
Overview
The Goal
Our objective was to strengthen A2Z Security’s online visibility, making it easier for potential clients to find and trust their services. By enhancing their website and implementing targeted strategies, we aimed to drive lead generation, increase service bookings, and establish A2Z Security as a credible and professional choice in Auckland’s competitive security market.
The Challenge
A2Z Security’s existing website lacked structure and failed to emphasize service bookings effectively. Low engagement due to minimal SEO optimization and limited outreach further impacted visibility. Working within a constrained marketing budget of $600, we needed to deliver impactful results while targeting high-quality prospects with hyper-personalized communication to generate leads.
The Result
We transformed their website with a 5-page design focused on service bookings, professional imagery, and clear messaging. Google Ads campaigns achieved high click-through rates and improved conversions, while on-page SEO boosted rankings for key terms like "security services Auckland." Through APO, we contacted 50 verified prospects monthly, generating consistent leads and increasing email response rates by 40% above industry standards, driving growth for A2Z Security’s business.
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