Sanipure
At Concrete, we worked with Sanipure to showcase their advanced air filtration solutions through focused web design and targeted PPC campaigns. With a clear strategy, we highlighted their expertise and partnerships with organizations like Ryman Healthcare, positioning Sanipure as a reliable name in air purification across New Zealand and Australia.
Year
2023–2025
case study
Overview
The Goal
To establish Sanipure as the go-to authority in air purification by showcasing their diverse range of solutions, from home air filters to industrial-grade fogging machines. The objective was to create a seamless online platform that drives e-commerce sales, educates customers on the benefits of air purification, and generates high-quality leads through personalized consultations.
The Challenge
Sanipure faced the task of appealing to a diverse customer base, ranging from residential users looking for at-home solutions to commercial clients, including government organizations. Simplifying the complexities of their advanced air purification technologies was essential to make their offerings accessible and appealing to a wide audience. In a competitive and rapidly growing market, standing out for reliability and efficacy was critical. Additionally, transitioning from traditional sales methods to a fully optimized e-commerce platform required rethinking how they engaged with customers online.
The Result
Focusing on New Zealand's heightened awareness of air quality in residential, aged care, and industrial spaces, particularly post-pandemic, we positioned Sanipure to thrive in this high-growth niche. Through precise targeting, we achieved a 5.3x return on ad spend (ROAS), generating $10.6x in revenue for every $1 invested in advertising. This exceptional performance showcased the strength of our approach in connecting with the right audience. By combining PPC campaigns, SEO-driven content, weekly blog posts, and a user-friendly website design, we elevated Sanipure’s brand visibility and credibility, establishing them as New Zealand’s trusted leader in air purification solutions.
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